Helping African Businesses
Run Without Stress
The PIC system is building the platform to power the 10M+ small and medium businesses
driving Africa's economy and running their businesses daily.
Trusted by over 30+ Businesses
About Us
Businesses in Africa that sell on social media share a familiar routine. Each day is a cycle of sending countless pictures to customers, answering the same questions again and again, manually confirming payments, chasing receipts, and jotting down orders in notebooks — all without a simple way to track their earnings. It’s tiring, time-consuming, and leaves little room to actually grow the business.
We saw this first-hand, both as buyers and alongside merchants we knew. That’s why we built Catlog — to turn that daily grind into a smooth, connected experience. What began as a simple online catalog for taking orders on WhatsApp has evolved into a full platform for conversations, payments, deliveries, and business management.
Our mission is clear: to be the ecosystem that powers social commerce across Africa, and then the world.
Our Core Values
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